Google Analytics 4 vs Umami
Updated June 2026 · A structured head-to-head comparison.
The standard for web analytics.
The verdict
Both Google Analytics 4 and Umami are credible web analytics tools, and the right pick comes down to your priorities.
Google Analytics 4 — The standard for web analytics.
Choose Umami if you'd rather have a higher overall rating (4.7/5). Open-source, privacy-focused analytics.
Google Analytics 4 vs Umami: side by side
| Dimension | Google Analytics 4 | Umami |
|---|---|---|
| Starting price | Free | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Everyone, Marketers | Developers, Privacy Conscious |
| Platforms | Web, Api | Self Hosted, Web, Api |
| Rating | 4.5/5 | 4.7/5Winner |
Google Analytics 4 key facts
- Vendor
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Everyone, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2005
- Headquarters
- Mountain View, CA, USA
Umami key facts
- Vendor
- Umami
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web, Api
- Best for
- Developers, Privacy Conscious
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- Open source
Frequently asked questions
Is Google Analytics 4 better than Umami?
Neither is universally better — Umami edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Google Analytics 4 or Umami cheaper?
Google Analytics 4 is the more affordable of the two to get started, at free. Google Analytics 4 starts at free; Umami starts at free – $9/mo.
Can Google Analytics 4 replace Umami?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.