GRIN vs Metricool
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both GRIN and Metricool are credible social media management tools, and the right pick comes down to your priorities.
GRIN — Creator management for ecommerce brands.
Choose Metricool if you'd rather have a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
GRIN vs Metricool: side by side
| Dimension | GRIN | Metricool |
|---|---|---|
| Starting price | Custom | Free – $18/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Dtc Brands, Enterprise | Smb, Freelancers |
| Platforms | Web, Api | Web, Ios, Android |
| Rating | 4.5/5 | 4.6/5 |
GRIN key facts
- Vendor
- GRIN
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Dtc Brands, Enterprise
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Sacramento, USA
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Frequently asked questions
Is GRIN better than Metricool?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is GRIN or Metricool cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. GRIN starts at custom; Metricool starts at free – $18/mo.
Can GRIN replace Metricool?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.