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Growave vs Klaviyo

Updated June 2026 · A structured head-to-head comparison.

Loyalty, reviews and wishlist for Shopify.

The data-driven marketing platform for ecommerce.

The verdict

Both Growave and Klaviyo are credible ecommerce platforms tools, and the right pick comes down to your priorities.

Choose Growave if you want a higher overall rating (4.8/5). Loyalty, reviews and wishlist for Shopify.

Klaviyo — The data-driven marketing platform for ecommerce.

Growave vs Klaviyo: side by side

DimensionGrowaveKlaviyo
Starting priceFree – $49/moFree – $45/mo
Free planYesYes
Pricing modelSubscriptionFreemium
Best forEcommerce Teams, SmbEcommerce, Dtc Brands
PlatformsWebWeb, Api
Rating4.8/5Winner4.6/5

Growave key facts

Vendor
Growave
Pricing
Subscription — Free – $49/mo
Free tier
Yes
Platforms
Web
Best for
Ecommerce Teams, Smb
Editor rating
4.8 / 5
Founded
2015
Headquarters
Bishkek, Kyrgyzstan

Klaviyo key facts

Vendor
Klaviyo
Pricing
Freemium — Free – $45/mo
Free tier
Yes
Platforms
Web, Api
Best for
Ecommerce, Dtc Brands
Editor rating
4.6 / 5
Founded
2012
Headquarters
Boston, MA, USA

Frequently asked questions

Is Growave better than Klaviyo?

Neither is universally better — Growave edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Growave or Klaviyo cheaper?

Growave is the more affordable of the two to get started, at free – $49/mo. Growave starts at free – $49/mo; Klaviyo starts at free – $45/mo.

Can Growave replace Klaviyo?

Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.