softwares.com

GrowSurf vs ReferralCandy

Updated June 2026 · A structured head-to-head comparison.

Referral software for B2C and B2B.

Referral programs for ecommerce.

The verdict

Both GrowSurf and ReferralCandy are credible affiliate marketing tools, and the right pick comes down to your priorities.

Choose GrowSurf if you want a higher overall rating (4.7/5). Referral software for B2C and B2B.

Choose ReferralCandy if you'd rather have a lower starting price (from $59/mo). Referral programs for ecommerce.

GrowSurf vs ReferralCandy: side by side

DimensionGrowSurfReferralCandy
Starting priceFrom $275/moFrom $59/moWinner
Free planNoNo
Pricing modelSubscriptionSubscription
Best forStartups, SaasEcommerce Teams, Smb
PlatformsWeb, ApiWeb, Api
Rating4.7/5Winner4.5/5

GrowSurf key facts

Vendor
GrowSurf
Pricing
Subscription - From $275/mo
Free tier
No
Platforms
Web, Api
Best for
Startups, Saas
Editor rating
4.7 / 5
Founded
2019
Headquarters
Miami, Florida

ReferralCandy key facts

Vendor
ReferralCandy
Pricing
Subscription - From $59/mo
Free tier
No
Platforms
Web, Api
Best for
Ecommerce Teams, Smb
Editor rating
4.5 / 5
Founded
2009
Headquarters
Singapore

Frequently asked questions

Is GrowSurf better than ReferralCandy?

Neither is universally better - GrowSurf edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is GrowSurf or ReferralCandy cheaper?

ReferralCandy is the more affordable of the two to get started, at from $59/mo. GrowSurf starts at from $275/mo; ReferralCandy starts at from $59/mo.

Can GrowSurf replace ReferralCandy?

Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.