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Heepsy vs Metricool

Updated June 2026 · A structured head-to-head comparison.

Influencer search & analytics on a budget.

Manage and measure social and ads.

The verdict

Both Heepsy and Metricool are credible social media management tools, and the right pick comes down to your priorities.

Heepsy — Influencer search & analytics on a budget.

Choose Metricool if you'd rather have broader platform coverage and a higher overall rating (4.6/5). Manage and measure social and ads.

Heepsy vs Metricool: side by side

DimensionHeepsyMetricool
Starting priceFree – $49/moFree – $18/mo
Free planYesYes
Pricing modelSubscriptionFreemium
Best forSmb, AgenciesSmb, Freelancers
PlatformsWebWeb, Ios, AndroidWinner
Rating4.2/54.6/5Winner

Heepsy key facts

Vendor
Heepsy
Pricing
Subscription — Free – $49/mo
Free tier
Yes
Platforms
Web
Best for
Smb, Agencies
Editor rating
4.2 / 5
Founded
2016
Headquarters
Bilbao, Spain

Metricool key facts

Vendor
Metricool
Pricing
Freemium — Free – $18/mo
Free tier
Yes
Platforms
Web, Ios, Android
Best for
Smb, Freelancers
Editor rating
4.6 / 5
Founded
2015
Headquarters
Madrid, Spain

Frequently asked questions

Is Heepsy better than Metricool?

Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Heepsy or Metricool cheaper?

Heepsy is the more affordable of the two to get started, at free – $49/mo. Heepsy starts at free – $49/mo; Metricool starts at free – $18/mo.

Can Heepsy replace Metricool?

Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.