Hevo Data vs mParticle
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Hevo Data and mParticle are credible data pipelines tools, and the right pick comes down to your priorities.
Hevo Data — No-code data pipelines.
mParticle — Customer data platform.
Hevo Data vs mParticle: side by side
| Dimension | Hevo Data | mParticle |
|---|---|---|
| Starting price | Free – $239/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Data Teams, Analysts | Enterprise, Growth |
| Platforms | Web, Api | Web, Api |
| Rating | 4.4/5 | 4.4/5 |
Hevo Data key facts
- Vendor
- Hevo
- Pricing
- Freemium — Free – $239/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Data Teams, Analysts
- Editor rating
- 4.4 / 5
- Founded
- 2017
- Headquarters
- San Francisco, CA, USA
mParticle key facts
- Vendor
- mParticle
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Growth
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- New York, NY, USA
Frequently asked questions
Is Hevo Data better than mParticle?
Neither is universally better — Hevo Data edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hevo Data or mParticle cheaper?
Hevo Data is the more affordable of the two to get started, at free – $239/mo. Hevo Data starts at free – $239/mo; mParticle starts at free.
Can Hevo Data replace mParticle?
Yes for most teams — both are data pipelines tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.