Hootsuite vs Planable
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Hootsuite and Planable are credible social media management tools, and the right pick comes down to your priorities.
Choose Hootsuite if you want a longer free trial (30 days) and broader platform coverage. Manage all your social media in one place.
Choose Planable if you'd rather have a lower starting price (free – $11/user/mo), a free plan to start on and a higher overall rating (4.6/5). Social media collaboration and approval.
Hootsuite vs Planable: side by side
| Dimension | Hootsuite | Planable |
|---|---|---|
| Starting price | From $99/mo | Free – $11/user/moWinner |
| Free plan | No | YesWinner |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Agencies, Mid Market | Agencies, Marketing Teams |
| Platforms | Web, Ios, AndroidWinner | Web |
| Rating | 4.1/5 | 4.6/5Winner |
Hootsuite key facts
- Vendor
- Hootsuite
- Pricing
- Subscription — From $99/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android
- Best for
- Agencies, Mid Market
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- Vancouver, Canada
Planable key facts
- Vendor
- Planable
- Pricing
- Freemium — Free – $11/user/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Agencies, Marketing Teams
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- London, UK
Frequently asked questions
Is Hootsuite better than Planable?
Neither is universally better — Planable edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hootsuite or Planable cheaper?
Planable is the more affordable of the two to get started, at free – $11/user/mo. Hootsuite starts at from $99/mo; Planable starts at free – $11/user/mo.
Can Hootsuite replace Planable?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.