HubSpot Service Hub vs Plain
Updated June 2026 · A structured head-to-head comparison.
Customer service on the HubSpot platform.
The verdict
Both HubSpot Service Hub and Plain are credible helpdesk tools, and the right pick comes down to your priorities.
HubSpot Service Hub — Customer service on the HubSpot platform.
Choose Plain if you'd rather have a higher overall rating (4.7/5). Customer support for modern teams.
HubSpot Service Hub vs Plain: side by side
| Dimension | HubSpot Service Hub | Plain |
|---|---|---|
| Starting price | Free – $20/seat/mo | Free – $39/agent/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Hubspot Users | Saas, Startups |
| Platforms | Web, Ios, Android | Web, Api |
| Rating | 4.4/5 | 4.7/5Winner |
HubSpot Service Hub key facts
- Vendor
- HubSpot
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Hubspot Users
- Editor rating
- 4.4 / 5
- Founded
- 2018
- Headquarters
- Cambridge, MA, USA
Plain key facts
- Vendor
- Plain
- Pricing
- Freemium — Free – $39/agent/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Saas, Startups
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- London, UK
Frequently asked questions
Is HubSpot Service Hub better than Plain?
Neither is universally better — Plain edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is HubSpot Service Hub or Plain cheaper?
HubSpot Service Hub is the more affordable of the two to get started, at free – $20/seat/mo. HubSpot Service Hub starts at free – $20/seat/mo; Plain starts at free – $39/agent/mo.
Can HubSpot Service Hub replace Plain?
Yes for most teams — both are helpdesk tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.