Iterable vs RD Station
Updated June 2026 · A structured head-to-head comparison.
Marketing automation for LatAm.
The verdict
Both Iterable and RD Station are credible marketing automation tools, and the right pick comes down to your priorities.
Iterable — Cross-channel marketing automation.
Choose RD Station if you'd rather have a lower starting price (free – $50/mo) and a free plan to start on. Marketing automation for LatAm.
Iterable vs RD Station: side by side
| Dimension | Iterable | RD Station |
|---|---|---|
| Starting price | Custom | Free – $50/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Subscription |
| Best for | Enterprise, Growth Teams | Latam Smb |
| Platforms | Web, Api | Web |
| Rating | 4.4/5 | 4.5/5 |
Iterable key facts
- Vendor
- Iterable
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Growth Teams
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
RD Station key facts
- Vendor
- RD Station
- Pricing
- Subscription — Free – $50/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Latam Smb
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Florianópolis, Brazil
Frequently asked questions
Is Iterable better than RD Station?
Neither is universally better — RD Station edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Iterable or RD Station cheaper?
RD Station is the more affordable of the two to get started, at free – $50/mo. Iterable starts at custom; RD Station starts at free – $50/mo.
Can Iterable replace RD Station?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.