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Kartra vs Lawmatics

Updated June 2026 · A structured head-to-head comparison.

All-in-one marketing and sales platform.

CRM and intake for law firms.

The verdict

Both Kartra and Lawmatics are credible marketing automation tools, and the right pick comes down to your priorities.

Choose Kartra if you want a lower starting price (from $99/mo). All-in-one marketing and sales platform.

Choose Lawmatics if you'd rather have a higher overall rating (4.8/5). CRM and intake for law firms.

Kartra vs Lawmatics: side by side

DimensionKartraLawmatics
Starting priceFrom $99/moWinnerCustom
Free planNoNo
Pricing modelSubscriptionSubscription
Best forSolopreneurs, SmbLaw Firms
PlatformsWebWeb
Rating4.2/54.8/5Winner

Kartra key facts

Vendor
Kartra
Pricing
Subscription — From $99/mo
Free tier
No
Platforms
Web
Best for
Solopreneurs, Smb
Editor rating
4.2 / 5
Founded
2018
Headquarters
Los Angeles, California, USA

Lawmatics key facts

Vendor
Lawmatics
Pricing
Subscription — Custom
Free tier
No
Platforms
Web
Best for
Law Firms
Editor rating
4.8 / 5
Founded
2017
Headquarters
San Diego, CA, USA

Frequently asked questions

Is Kartra better than Lawmatics?

Neither is universally better — Lawmatics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Kartra or Lawmatics cheaper?

Kartra is the more affordable of the two to get started, at from $99/mo. Kartra starts at from $99/mo; Lawmatics starts at custom.

Can Kartra replace Lawmatics?

Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.