Klaviyo vs Mailchimp
Updated June 2026 · A structured head-to-head comparison.
The verdict
Choose Klaviyo if you run an ecommerce store on Shopify — its segmentation and revenue tracking are unmatched. Choose Mailchimp for general small-business email with an easier learning curve and a free tier.
Klaviyo vs Mailchimp: side by side
| Dimension | Klaviyo | Mailchimp |
|---|---|---|
| Ecommerce depth | ExcellentWinner | Good |
| Ease for beginners | Moderate | HighWinner |
| Free tier | Yes | Yes |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA