Loops vs LoyaltyLion
Updated June 2026 · A structured head-to-head comparison.
Loyalty for ecommerce growth.
The verdict
Both Loops and LoyaltyLion are credible email marketing tools, and the right pick comes down to your priorities.
Choose Loops if you want a higher overall rating (4.7/5). Email for modern SaaS.
LoyaltyLion — Loyalty for ecommerce growth.
Loops vs LoyaltyLion: side by side
| Dimension | Loops | LoyaltyLion |
|---|---|---|
| Starting price | Free – $49/mo | Free – $199/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Startups, Saas | Ecommerce Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.7/5Winner | 4.5/5 |
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
LoyaltyLion key facts
- Vendor
- LoyaltyLion
- Pricing
- Freemium — Free – $199/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce Brands
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- London, UK
Frequently asked questions
Is Loops better than LoyaltyLion?
Neither is universally better — Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Loops or LoyaltyLion cheaper?
Loops is the more affordable of the two to get started, at free – $49/mo. Loops starts at free – $49/mo; LoyaltyLion starts at free – $199/mo.
Can Loops replace LoyaltyLion?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.