Lumar vs Semrush
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Lumar and Semrush are credible seo tools tools, and the right pick comes down to your priorities.
Lumar - Website intelligence and technical SEO.
Choose Semrush if you'd rather have a lower starting price (free - $139.95/mo), a free plan to start on and a longer free trial (7 days). All-in-one marketing visibility suite.
Lumar vs Semrush: side by side
| Dimension | Lumar | Semrush |
|---|---|---|
| Starting price | Custom | Free - $139.95/moWinner |
| Free plan | No | YesWinner |
| Free trial | - | 7 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Enterprise, Seo Specialists | Agencies, Marketers, Seo Pros |
| Platforms | Web, Api | Web, Api |
| Rating | 4.4/5 | 4.5/5 |
Lumar key facts
- Vendor
- Lumar
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Seo Specialists
- Editor rating
- 4.4 / 5
- Founded
- 2010
- Headquarters
- London, United Kingdom
Semrush key facts
- Vendor
- Semrush Holdings
- Pricing
- Subscription - Free - $139.95/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Agencies, Marketers, Seo Pros
- Editor rating
- 4.5 / 5
- Founded
- 2008
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Lumar better than Semrush?
Neither is universally better - Semrush edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Lumar or Semrush cheaper?
Semrush is the more affordable of the two to get started, at free - $139.95/mo. Lumar starts at custom; Semrush starts at free - $139.95/mo.
Can Lumar replace Semrush?
Yes for most teams - both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.