Mailchimp vs SendPulse
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Mailchimp and SendPulse are credible email marketing tools, and the right pick comes down to your priorities.
Choose Mailchimp if you want broader platform coverage. Email marketing for small businesses.
Choose SendPulse if you'd rather have a higher overall rating (4.5/5). Multichannel marketing platform.
Mailchimp vs SendPulse: side by side
| Dimension | Mailchimp | SendPulse |
|---|---|---|
| Starting price | Free – $13/mo | Free – $8/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Ecommerce, Beginners | Smb |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.3/5 | 4.5/5Winner |
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
SendPulse key facts
- Vendor
- SendPulse
- Pricing
- Freemium — Free – $8/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb
- Editor rating
- 4.5 / 5
- Founded
- 2015
- Headquarters
- New York, NY, USA
Frequently asked questions
Is Mailchimp better than SendPulse?
Neither is universally better — SendPulse edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Mailchimp or SendPulse cheaper?
Mailchimp is the more affordable of the two to get started, at free – $13/mo. Mailchimp starts at free – $13/mo; SendPulse starts at free – $8/mo.
Can Mailchimp replace SendPulse?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.