Matomo vs Metricool
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Matomo and Metricool are credible web analytics tools, and the right pick comes down to your priorities.
Matomo — The privacy-respecting Google Analytics alternative.
Metricool — Manage and measure social and ads.
Matomo vs Metricool: side by side
| Dimension | Matomo | Metricool |
|---|---|---|
| Starting price | Free – $23/mo | Free – $18/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Privacy Conscious, Enterprise | Smb, Freelancers |
| Platforms | Self Hosted, Web | Web, Ios, Android |
| Rating | 4.4/5 | 4.6/5 |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Frequently asked questions
Is Matomo better than Metricool?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or Metricool cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Matomo starts at free – $23/mo; Metricool starts at free – $18/mo.
Can Matomo replace Metricool?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.