Matomo vs PostHog
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Matomo and PostHog are credible web analytics tools, and the right pick comes down to your priorities.
Matomo — The privacy-respecting Google Analytics alternative.
Choose PostHog if you'd rather have a higher overall rating (4.7/5). The open-source product OS.
Matomo vs PostHog: side by side
| Dimension | Matomo | PostHog |
|---|---|---|
| Starting price | Free – $23/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Privacy Conscious, Enterprise | Startups, Product Teams, Developers |
| Platforms | Self Hosted, Web | Web, Self Hosted, Api |
| Rating | 4.4/5 | 4.7/5Winner |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
PostHog key facts
- Vendor
- PostHog
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted, Api
- Best for
- Startups, Product Teams, Developers
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Matomo better than PostHog?
Neither is universally better — PostHog edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or PostHog cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Matomo starts at free – $23/mo; PostHog starts at free.
Can Matomo replace PostHog?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.