Metricool vs Publer
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Publer are credible social media management tools, and the right pick comes down to your priorities.
Metricool — Manage and measure social and ads.
Publer — Schedule, collaborate, and analyze.
Metricool vs Publer: side by side
| Dimension | Metricool | Publer |
|---|---|---|
| Starting price | Free – $18/mo | Free – $12/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Freelancers | Solopreneurs, Smb |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5 | 4.7/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Publer key facts
- Vendor
- Publer
- Pricing
- Freemium — Free – $12/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.7 / 5
- Founded
- 2018
- Headquarters
- Wilmington, DE, USA
Frequently asked questions
Is Metricool better than Publer?
Neither is universally better — Publer edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Publer cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Publer starts at free – $12/mo.
Can Metricool replace Publer?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.