Metricool vs Sprout Social
Updated June 2026 · A structured head-to-head comparison.
Social media management and analytics for teams.
The verdict
Both Metricool and Sprout Social are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
Choose Sprout Social if you'd rather have a longer free trial (30 days). Social media management and analytics for teams.
Metricool vs Sprout Social: side by side
| Dimension | Metricool | Sprout Social |
|---|---|---|
| Starting price | Free – $18/moWinner | From $249/user/mo |
| Free plan | YesWinner | No |
| Free trial | — | 30 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Freelancers | Mid Market, Agencies |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5 | 4.4/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Sprout Social key facts
- Vendor
- Sprout Social
- Pricing
- Subscription — From $249/user/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android
- Best for
- Mid Market, Agencies
- Editor rating
- 4.4 / 5
- Founded
- 2010
- Headquarters
- Chicago, IL, USA
Frequently asked questions
Is Metricool better than Sprout Social?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Sprout Social cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Sprout Social starts at from $249/user/mo.
Can Metricool replace Sprout Social?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.