Microsoft Clarity vs PostHog
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both Microsoft Clarity and PostHog are credible product analytics tools, and the right pick comes down to your priorities.
Microsoft Clarity — Free heatmaps and session recordings.
Choose PostHog if you'd rather have broader platform coverage. The open-source product OS.
Microsoft Clarity vs PostHog: side by side
| Dimension | Microsoft Clarity | PostHog |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Free | Freemium |
| Best for | Smb, Marketers | Startups, Product Teams, Developers |
| Platforms | Web | Web, Self Hosted, ApiWinner |
| Rating | 4.6/5 | 4.7/5 |
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
PostHog key facts
- Vendor
- PostHog
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted, Api
- Best for
- Startups, Product Teams, Developers
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Microsoft Clarity better than PostHog?
Neither is universally better — PostHog edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Microsoft Clarity or PostHog cheaper?
Microsoft Clarity is the more affordable of the two to get started, at free. Microsoft Clarity starts at free; PostHog starts at free.
Can Microsoft Clarity replace PostHog?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.