Microsoft Clarity vs Umami
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both Microsoft Clarity and Umami are credible product analytics tools, and the right pick comes down to your priorities.
Microsoft Clarity — Free heatmaps and session recordings.
Choose Umami if you'd rather have broader platform coverage. Open-source, privacy-focused analytics.
Microsoft Clarity vs Umami: side by side
| Dimension | Microsoft Clarity | Umami |
|---|---|---|
| Starting price | Free | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Free | Freemium |
| Best for | Smb, Marketers | Developers, Privacy Conscious |
| Platforms | Web | Self Hosted, Web, ApiWinner |
| Rating | 4.6/5 | 4.7/5 |
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Umami key facts
- Vendor
- Umami
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web, Api
- Best for
- Developers, Privacy Conscious
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- Open source
Frequently asked questions
Is Microsoft Clarity better than Umami?
Neither is universally better — Umami edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Microsoft Clarity or Umami cheaper?
Microsoft Clarity is the more affordable of the two to get started, at free. Microsoft Clarity starts at free; Umami starts at free – $9/mo.
Can Microsoft Clarity replace Umami?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.