Moz Pro vs Semrush
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Moz Pro and Semrush are credible seo tools tools, and the right pick comes down to your priorities.
Choose Moz Pro if you want a longer free trial (30 days). SEO software for smarter marketing.
Choose Semrush if you'd rather have a lower starting price (free – $139.95/mo), a free plan to start on and a higher overall rating (4.5/5). All-in-one marketing visibility suite.
Moz Pro vs Semrush: side by side
| Dimension | Moz Pro | Semrush |
|---|---|---|
| Starting price | From $49/mo | Free – $139.95/moWinner |
| Free plan | No | YesWinner |
| Free trial | 30 daysWinner | 7 days |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Seo Beginners | Agencies, Marketers, Seo Pros |
| Platforms | Web, Api | Web, Api |
| Rating | 4.3/5 | 4.5/5Winner |
Moz Pro key facts
- Vendor
- Moz
- Pricing
- Subscription — From $49/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Api
- Best for
- Smb, Seo Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2004
- Headquarters
- Seattle, WA, USA
Semrush key facts
- Vendor
- Semrush Holdings
- Pricing
- Subscription — Free – $139.95/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Agencies, Marketers, Seo Pros
- Editor rating
- 4.5 / 5
- Founded
- 2008
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Moz Pro better than Semrush?
Neither is universally better — Semrush edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Moz Pro or Semrush cheaper?
Semrush is the more affordable of the two to get started, at free – $139.95/mo. Moz Pro starts at from $49/mo; Semrush starts at free – $139.95/mo.
Can Moz Pro replace Semrush?
Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.