NowCerts vs Sure
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both NowCerts and Sure are credible insurance tools, and the right pick comes down to your priorities.
Choose NowCerts if you want a lower starting price (from $99/mo) and a longer free trial (14 days). Affordable agency management.
Sure — Insurance-as-a-service platform.
NowCerts vs Sure: side by side
| Dimension | NowCerts | Sure |
|---|---|---|
| Starting price | From $99/moWinner | Custom |
| Free plan | No | No |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Small Agencies | Carriers, Embedded Insurance |
| Platforms | Web | Web, Api |
| Rating | 4.4/5 | 4.4/5 |
NowCerts key facts
- Vendor
- NowCerts
- Pricing
- Subscription — From $99/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web
- Best for
- Small Agencies
- Editor rating
- 4.4 / 5
- Founded
- 2011
- Headquarters
- Allen, TX, USA
Sure key facts
- Vendor
- Sure
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Carriers, Embedded Insurance
- Editor rating
- 4.4 / 5
- Founded
- 2015
- Headquarters
- Santa Monica, CA, USA
Frequently asked questions
Is NowCerts better than Sure?
Neither is universally better — NowCerts edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is NowCerts or Sure cheaper?
NowCerts is the more affordable of the two to get started, at from $99/mo. NowCerts starts at from $99/mo; Sure starts at custom.
Can NowCerts replace Sure?
Yes for most teams — both are insurance tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.