OptiMonk vs Smartlook
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both OptiMonk and Smartlook are credible landing page builders tools, and the right pick comes down to your priorities.
Choose OptiMonk if you want a higher overall rating (4.8/5). Popups and on-site personalization.
Choose Smartlook if you'd rather have broader platform coverage. Qualitative analytics for web and apps.
OptiMonk vs Smartlook: side by side
| Dimension | OptiMonk | Smartlook |
|---|---|---|
| Starting price | Free – $39/mo | Free – $55/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Ecommerce Teams, Smb | Product Teams, Smb |
| Platforms | Web | Web, Ios, AndroidWinner |
| Rating | 4.8/5Winner | 4.6/5 |
OptiMonk key facts
- Vendor
- OptiMonk
- Pricing
- Freemium — Free – $39/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Ecommerce Teams, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2014
- Headquarters
- Budapest, Hungary
Smartlook key facts
- Vendor
- Smartlook (Cisco)
- Pricing
- Freemium — Free – $55/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Product Teams, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- Brno, Czech Republic
Frequently asked questions
Is OptiMonk better than Smartlook?
Neither is universally better — OptiMonk edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is OptiMonk or Smartlook cheaper?
OptiMonk is the more affordable of the two to get started, at free – $39/mo. OptiMonk starts at free – $39/mo; Smartlook starts at free – $55/mo.
Can OptiMonk replace Smartlook?
Yes for most teams — both are landing page builders tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.