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ReferralCandy vs Rivo Loyalty

Updated June 2026 · A structured head-to-head comparison.

Referral programs for ecommerce.

Loyalty and referrals for Shopify.

The verdict

Both ReferralCandy and Rivo Loyalty are credible affiliate marketing tools, and the right pick comes down to your priorities.

ReferralCandy - Referral programs for ecommerce.

Choose Rivo Loyalty if you'd rather have a lower starting price (free - $49/mo), a free plan to start on and a higher overall rating (4.9/5). Loyalty and referrals for Shopify.

ReferralCandy vs Rivo Loyalty: side by side

DimensionReferralCandyRivo Loyalty
Starting priceFrom $59/moFree - $49/moWinner
Free planNoYesWinner
Pricing modelSubscriptionFreemium
Best forEcommerce Teams, SmbEcommerce Teams, Smb
PlatformsWeb, ApiWeb
Rating4.5/54.9/5Winner

ReferralCandy key facts

Vendor
ReferralCandy
Pricing
Subscription - From $59/mo
Free tier
No
Platforms
Web, Api
Best for
Ecommerce Teams, Smb
Editor rating
4.5 / 5
Founded
2009
Headquarters
Singapore

Rivo Loyalty key facts

Vendor
Rivo
Pricing
Freemium - Free - $49/mo
Free tier
Yes
Platforms
Web
Best for
Ecommerce Teams, Smb
Editor rating
4.9 / 5
Founded
2021
Headquarters
Austin, Texas

Frequently asked questions

Is ReferralCandy better than Rivo Loyalty?

Neither is universally better - Rivo Loyalty edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is ReferralCandy or Rivo Loyalty cheaper?

Rivo Loyalty is the more affordable of the two to get started, at free - $49/mo. ReferralCandy starts at from $59/mo; Rivo Loyalty starts at free - $49/mo.

Can ReferralCandy replace Rivo Loyalty?

Yes for most teams - both are affiliate marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.