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Semrush vs SE Ranking

Updated June 2026 · A structured head-to-head comparison.

All-in-one marketing visibility suite.

Affordable all-in-one SEO platform.

The verdict

Both Semrush and SE Ranking are credible seo tools tools, and the right pick comes down to your priorities.

Choose Semrush if you want a lower starting price (free – $139.95/mo) and a free plan to start on. All-in-one marketing visibility suite.

Choose SE Ranking if you'd rather have a longer free trial (14 days) and a higher overall rating (4.7/5). Affordable all-in-one SEO platform.

Semrush vs SE Ranking: side by side

DimensionSemrushSE Ranking
Starting priceFree – $139.95/moWinnerFrom $65/mo
Free planYesWinnerNo
Free trial7 days14 daysWinner
Pricing modelSubscriptionSubscription
Best forAgencies, Marketers, Seo ProsSmb, Agencies
PlatformsWeb, ApiWeb, Api
Rating4.5/54.7/5Winner

Semrush key facts

Vendor
Semrush Holdings
Pricing
Subscription — Free – $139.95/mo
Free tier
Yes
Platforms
Web, Api
Best for
Agencies, Marketers, Seo Pros
Editor rating
4.5 / 5
Founded
2008
Headquarters
Boston, MA, USA

SE Ranking key facts

Vendor
SE Ranking
Pricing
Subscription — From $65/mo
Free tier
Free trial (14 days)
Platforms
Web, Api
Best for
Smb, Agencies
Editor rating
4.7 / 5
Founded
2013
Headquarters
Palo Alto, CA, USA

Frequently asked questions

Is Semrush better than SE Ranking?

Neither is universally better — SE Ranking edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Semrush or SE Ranking cheaper?

Semrush is the more affordable of the two to get started, at free – $139.95/mo. Semrush starts at free – $139.95/mo; SE Ranking starts at from $65/mo.

Can Semrush replace SE Ranking?

Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.