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Semrush vs Serpstat

Updated June 2026 · A structured head-to-head comparison.

All-in-one marketing visibility suite.

Growth-hacking SEO platform.

The verdict

Both Semrush and Serpstat are credible seo tools tools, and the right pick comes down to your priorities.

Choose Semrush if you want a longer free trial (7 days). All-in-one marketing visibility suite.

Serpstat — Growth-hacking SEO platform.

Semrush vs Serpstat: side by side

DimensionSemrushSerpstat
Starting priceFree – $139.95/moFree – $59/mo
Free planYesYes
Free trial7 daysWinner
Pricing modelSubscriptionSubscription
Best forAgencies, Marketers, Seo ProsSmb, Agencies
PlatformsWeb, ApiWeb, Api
Rating4.5/54.6/5

Semrush key facts

Vendor
Semrush Holdings
Pricing
Subscription — Free – $139.95/mo
Free tier
Yes
Platforms
Web, Api
Best for
Agencies, Marketers, Seo Pros
Editor rating
4.5 / 5
Founded
2008
Headquarters
Boston, MA, USA

Serpstat key facts

Vendor
Serpstat
Pricing
Subscription — Free – $59/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Agencies
Editor rating
4.6 / 5
Founded
2013
Headquarters
Tallinn, Estonia

Frequently asked questions

Is Semrush better than Serpstat?

Neither is universally better — Serpstat edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Semrush or Serpstat cheaper?

Semrush is the more affordable of the two to get started, at free – $139.95/mo. Semrush starts at free – $139.95/mo; Serpstat starts at free – $59/mo.

Can Semrush replace Serpstat?

Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.