Semrush vs Yoast SEO
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Semrush and Yoast SEO are credible seo tools tools, and the right pick comes down to your priorities.
Choose Semrush if you want a longer free trial (7 days). All-in-one marketing visibility suite.
Yoast SEO — The original WordPress SEO plugin.
Semrush vs Yoast SEO: side by side
| Dimension | Semrush | Yoast SEO |
|---|---|---|
| Starting price | Free – $139.95/mo | Free – $99/yr |
| Free plan | Yes | Yes |
| Free trial | 7 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Agencies, Marketers, Seo Pros | Bloggers, Smb |
| Platforms | Web, Api | Web |
| Rating | 4.5/5 | 4.6/5 |
Semrush key facts
- Vendor
- Semrush Holdings
- Pricing
- Subscription — Free – $139.95/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Agencies, Marketers, Seo Pros
- Editor rating
- 4.5 / 5
- Founded
- 2008
- Headquarters
- Boston, MA, USA
Yoast SEO key facts
- Vendor
- Yoast
- Pricing
- Freemium — Free – $99/yr
- Free tier
- Yes
- Platforms
- Web
- Best for
- Bloggers, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2010
- Headquarters
- Wijchen, Netherlands
Frequently asked questions
Is Semrush better than Yoast SEO?
Neither is universally better — Yoast SEO edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Semrush or Yoast SEO cheaper?
Semrush is the more affordable of the two to get started, at free – $139.95/mo. Semrush starts at free – $139.95/mo; Yoast SEO starts at free – $99/yr.
Can Semrush replace Yoast SEO?
Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.