Shopify vs VTEX
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Shopify and VTEX are credible ecommerce platforms tools, and the right pick comes down to your priorities.
Choose Shopify if you want a lower starting price (from $29/mo), a longer free trial (3 days), broader platform coverage and a higher overall rating (4.4/5). The leading platform to start and run a store.
VTEX — Composable commerce for enterprise.
Shopify vs VTEX: side by side
| Dimension | Shopify | VTEX |
|---|---|---|
| Starting price | From $29/moWinner | Custom |
| Free plan | No | No |
| Free trial | 3 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Ecommerce, Smb, Dtc Brands | Enterprise Retail |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.4/5Winner | 4.2/5 |
Shopify key facts
- Vendor
- Shopify Inc.
- Pricing
- Subscription — From $29/mo
- Free tier
- Free trial (3 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Ecommerce, Smb, Dtc Brands
- Editor rating
- 4.4 / 5
- Founded
- 2006
- Headquarters
- Ottawa, Canada
VTEX key facts
- Vendor
- VTEX
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise Retail
- Editor rating
- 4.2 / 5
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
Frequently asked questions
Is Shopify better than VTEX?
Neither is universally better — Shopify edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Shopify or VTEX cheaper?
Shopify is the more affordable of the two to get started, at from $29/mo. Shopify starts at from $29/mo; VTEX starts at custom.
Can Shopify replace VTEX?
Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.