Shutterstock vs Unsplash
Updated June 2026 · A structured head-to-head comparison.
Stock photos, video, and music.
The verdict
Both Shutterstock and Unsplash are credible graphic design tools, and the right pick comes down to your priorities.
Choose Shutterstock if you want broader platform coverage. Stock photos, video, and music.
Choose Unsplash if you'd rather have a lower starting price (free), a free plan to start on and a higher overall rating (4.8/5). Free high-resolution photos.
Shutterstock vs Unsplash: side by side
| Dimension | Shutterstock | Unsplash |
|---|---|---|
| Starting price | From $29/mo | FreeWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Free |
| Best for | Marketers, Designers | Everyone, Marketers |
| Platforms | Web, Api, Ios, AndroidWinner | Web, Api |
| Rating | 4.5/5 | 4.8/5Winner |
Shutterstock key facts
- Vendor
- Shutterstock
- Pricing
- Subscription — From $29/mo
- Free tier
- No
- Platforms
- Web, Api, Ios, Android
- Best for
- Marketers, Designers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- New York, New York
Unsplash key facts
- Vendor
- Getty Images
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Everyone, Marketers
- Editor rating
- 4.8 / 5
- Founded
- 2013
- Headquarters
- Montreal, Canada
Frequently asked questions
Is Shutterstock better than Unsplash?
Neither is universally better — Unsplash edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Shutterstock or Unsplash cheaper?
Unsplash is the more affordable of the two to get started, at free. Shutterstock starts at from $29/mo; Unsplash starts at free.
Can Shutterstock replace Unsplash?
Yes for most teams — both are graphic design tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.