Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Amplitude
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Growth Teams
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- San Francisco, CA, USA
What is Amplitude?
Amplitude is a product analytics tool from Amplitude. Amplitude is a product analytics platform for understanding user behavior at scale.
Amplitude uses freemium pricing and offers a free tier you can start on without a credit card. Free – $49/mo.
It's best suited to product-teams, growth-teams and runs on Web, Api.
Standout strengths include deep behavioral analytics, free tier, strong cohorts. Worth weighing: complex, enterprise pricing opaque.
Amplitude pricing
Pros
- Deep behavioral analytics
- Free tier
- Strong cohorts
Cons
- Complex
- Enterprise pricing opaque
Amplitude vs alternatives
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Frequently asked questions
What is Amplitude?
Amplitude is a product analytics platform for understanding user behavior at scale.
How much does Amplitude cost?
Amplitude is freemium-priced. It has a free tier. Paid plans start at $49/mo.
Does Amplitude have a free trial?
Amplitude offers a free tier rather than a time-limited trial.
What platforms does Amplitude support?
Amplitude is available on Web, Api.