Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Yotpo
- Pricing
- Freemium — Free – $19/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce Brands
- Editor rating
- 4.3 / 5
- Founded
- 2011
- Headquarters
- New York, NY, USA
What is Yotpo?
Yotpo is a customer feedback tool from Yotpo. Yotpo is an ecommerce marketing platform spanning reviews, loyalty, SMS, and subscriptions.
Yotpo uses freemium pricing and offers a free tier you can start on without a credit card. Free – $19/mo.
It's best suited to ecommerce-brands and runs on Web, Api.
Standout strengths include reviews + loyalty + sms, shopify integration, free tier. Worth weighing: costs scale across modules.
Yotpo pricing
Pros
- Reviews + loyalty + SMS
- Shopify integration
- Free tier
Cons
- Costs scale across modules
Yotpo vs alternatives
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Frequently asked questions
What is Yotpo?
Yotpo is an ecommerce marketing platform spanning reviews, loyalty, SMS, and subscriptions.
How much does Yotpo cost?
Yotpo is freemium-priced. It has a free tier. Paid plans start at $19/mo.
Does Yotpo have a free trial?
Yotpo offers a free tier rather than a time-limited trial.
What platforms does Yotpo support?
Yotpo is available on Web, Api.