Best Braze alternatives in 2026

Looking for an alternative to Braze? Whether you've outgrown it, find the pricing steep, or just want to weigh your options, these are the strongest marketing automation alternatives in 2026 — ranked on pricing, features, and who each one fits best. Braze itself starts at custom, so we've flagged where each option is cheaper, simpler, or more specialized.

1
Iterable
Best for: enterprise
Cross-channel marketing automation. A popular marketing automation alternative to Braze — custom. Particularly strong for enterprise.
4.4CustomVisit
2
Marketo Engage
Best for: enterprise
If Braze feels like overkill or over-budget, Marketo Engage is a leaner option. Enterprise marketing automation by Adobe. Pricing: custom.
4.0CustomVisit
3
Klaviyo
Best for: ecommerce
Klaviyo goes head-to-head with Braze on features with a genuinely usable free tier. The data-driven marketing platform for ecommerce. Best suited to ecommerce. Free – $45/mo.
4.6Free – $45/moVisit
4
ActiveCampaign
Best for: smb
A well-rated marketing automation pick. Email marketing + automation + CRM. ActiveCampaign starts at from $15/mo, making it a credible Braze replacement.
4.5From $15/moVisit
5
Encharge
Best for: saas
Marketing automation for SaaS. A popular marketing automation alternative to Braze — from $79/mo. Particularly strong for saas.
4.6From $79/moVisit
6
Smile.io
Best for: ecommerce-brands
If Braze feels like overkill or over-budget, Smile.io is a leaner option with a genuinely usable free tier. Loyalty and rewards programs. Pricing: free – $49/mo.
4.6Free – $49/moVisit
7
OneSignal
Best for: app-developers
OneSignal goes head-to-head with Braze on features with a genuinely usable free tier. Push, email, and SMS messaging. Best suited to app-developers. Free – $9/mo.
4.5Free – $9/moVisit
8
RD Station
Best for: latam-smb
A well-rated marketing automation pick. Marketing automation for LatAm. RD Station offers a free plan and starts at free – $50/mo, making it a credible Braze replacement.
4.5Free – $50/moVisit

Still considering Braze itself? Read our Braze review →

Frequently asked questions

What is the best Braze alternative?

Iterable is our top-rated Braze alternative for 2026. Cross-channel marketing automation. Custom.

Is there a free Braze alternative?

Yes — Klaviyo, Smile.io, OneSignal all offer a free tier you can start on without a credit card.

Why switch from Braze?

Common reasons are price, a simpler feature set, better fit for a specific use case, or platform support. Each tool above notes where it has an edge over Braze.