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Braze

by Braze

Customer engagement for mobile-first brands.

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Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

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Key facts

Vendor
Braze
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Enterprise, Mobile Apps
Editor rating
4.5 / 5
Founded
2011
Headquarters
New York, NY, USA

What is Braze?

Braze is a marketing automation tool from Braze. Braze is an enterprise customer engagement platform for push, email, and in-app.

Braze uses subscription pricing. Custom.

It's best suited to enterprise, mobile-apps and runs on Web, Api.

Standout strengths include excellent mobile messaging, real-time, enterprise-scale. Worth weighing: expensive, complex.

Braze pricing

Custom
Custom
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Pros

  • Excellent mobile messaging
  • Real-time
  • Enterprise-scale

Cons

  • Expensive
  • Complex

Braze vs alternatives

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Frequently asked questions

What is Braze?

Braze is an enterprise customer engagement platform for push, email, and in-app.

How much does Braze cost?

Braze is subscription-priced.

Does Braze have a free trial?

Braze does not advertise a free trial.

What platforms does Braze support?

Braze is available on Web, Api.