Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Braze
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Mobile Apps
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- New York, NY, USA
What is Braze?
Braze is a marketing automation tool from Braze. Braze is an enterprise customer engagement platform for push, email, and in-app.
Braze uses subscription pricing. Custom.
It's best suited to enterprise, mobile-apps and runs on Web, Api.
Standout strengths include excellent mobile messaging, real-time, enterprise-scale. Worth weighing: expensive, complex.
Braze pricing
Pros
- Excellent mobile messaging
- Real-time
- Enterprise-scale
Cons
- Expensive
- Complex
Braze vs alternatives
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Frequently asked questions
What is Braze?
Braze is an enterprise customer engagement platform for push, email, and in-app.
How much does Braze cost?
Braze is subscription-priced.
Does Braze have a free trial?
Braze does not advertise a free trial.
What platforms does Braze support?
Braze is available on Web, Api.