ActiveCampaign vs AdRoll
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Both ActiveCampaign and AdRoll are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a longer free trial (14 days), broader platform coverage and a higher overall rating (4.5/5). Email marketing + automation + CRM.
Choose AdRoll if you'd rather have a lower starting price (free – $36/mo) and a free plan to start on. Retargeting & display ads for ecommerce.
ActiveCampaign vs AdRoll: side by side
| Dimension | ActiveCampaign | AdRoll |
|---|---|---|
| Starting price | From $15/mo | Free – $36/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Marketers | Ecommerce, Smb |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.5/5Winner | 4.0/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
AdRoll key facts
- Vendor
- NextRoll
- Pricing
- Freemium — Free – $36/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Smb
- Editor rating
- 4.0 / 5
- Founded
- 2007
- Headquarters
- San Francisco, USA
Frequently asked questions
Is ActiveCampaign better than AdRoll?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or AdRoll cheaper?
AdRoll is the more affordable of the two to get started, at free – $36/mo. ActiveCampaign starts at from $15/mo; AdRoll starts at free – $36/mo.
Can ActiveCampaign replace AdRoll?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.