Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- NextRoll
- Pricing
- Freemium — Free – $36/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Smb
- Editor rating
- 4.0 / 5
- Founded
- 2007
- Headquarters
- San Francisco, USA
What is AdRoll?
AdRoll is a marketing automation tool from NextRoll. AdRoll is an advertising and retargeting platform that helps ecommerce brands run display, social, and email campaigns from one dashboard.
AdRoll uses freemium pricing and offers a free tier you can start on without a credit card. Free – $36/mo.
It's best suited to ecommerce, smb and runs on Web, Api.
Standout strengths include cross-channel retargeting, ecommerce integrations, audience insights. Worth weighing: ad spend on top of fees, reporting can lag.
AdRoll pricing
Pros
- Cross-channel retargeting
- Ecommerce integrations
- Audience insights
Cons
- Ad spend on top of fees
- Reporting can lag
AdRoll vs alternatives
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Frequently asked questions
What is AdRoll?
AdRoll is an advertising and retargeting platform that helps ecommerce brands run display, social, and email campaigns from one dashboard.
How much does AdRoll cost?
AdRoll is freemium-priced. It has a free tier. Paid plans start at $36/mo.
Does AdRoll have a free trial?
AdRoll offers a free tier rather than a time-limited trial.
What platforms does AdRoll support?
AdRoll is available on Web, Api.