Amplitude vs FullStory
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Amplitude and FullStory are credible product analytics tools, and the right pick comes down to your priorities.
Amplitude — Digital analytics platform.
FullStory — Digital experience and session replay.
Amplitude vs FullStory: side by side
| Dimension | Amplitude | FullStory |
|---|---|---|
| Starting price | Free – $49/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Product Teams, Growth Teams | Product Teams, Ux Teams |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.5/5 |
Amplitude key facts
- Vendor
- Amplitude
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Growth Teams
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- San Francisco, CA, USA
FullStory key facts
- Vendor
- FullStory
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Ux Teams
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Atlanta, GA, USA
Frequently asked questions
Is Amplitude better than FullStory?
Neither is universally better — Amplitude edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Amplitude or FullStory cheaper?
Amplitude is the more affordable of the two to get started, at free – $49/mo. Amplitude starts at free – $49/mo; FullStory starts at free.
Can Amplitude replace FullStory?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.