Amplitude vs Mixpanel
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Amplitude and Mixpanel are credible product analytics tools, and the right pick comes down to your priorities.
Amplitude — Digital analytics platform.
Mixpanel — Event analytics for product teams.
Amplitude vs Mixpanel: side by side
| Dimension | Amplitude | Mixpanel |
|---|---|---|
| Starting price | Free – $49/mo | Free – $24/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Product Teams, Growth Teams | Product Teams, Startups |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.5/5 |
Amplitude key facts
- Vendor
- Amplitude
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Growth Teams
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- San Francisco, CA, USA
Mixpanel key facts
- Vendor
- Mixpanel
- Pricing
- Freemium — Free – $24/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Amplitude better than Mixpanel?
Neither is universally better — Amplitude edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Amplitude or Mixpanel cheaper?
Amplitude is the more affordable of the two to get started, at free – $49/mo. Amplitude starts at free – $49/mo; Mixpanel starts at free – $24/mo.
Can Amplitude replace Mixpanel?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.