Campaign Monitor vs HubSpot
Updated June 2026 · A structured head-to-head comparison.
Beautifully designed email campaigns.
The verdict
Both Campaign Monitor and HubSpot are credible email marketing tools, and the right pick comes down to your priorities.
Campaign Monitor — Beautifully designed email campaigns.
Choose HubSpot if you'd rather have a lower starting price (free – $20/seat/mo), a free plan to start on, a longer free trial (14 days), broader platform coverage, more native integrations and a higher overall rating (4.5/5). All-in-one CRM, marketing, and sales platform.
Campaign Monitor vs HubSpot: side by side
| Dimension | Campaign Monitor | HubSpot |
|---|---|---|
| Starting price | From $11/mo | Free – $20/seat/moWinner |
| Free plan | No | YesWinner |
| Free trial | — | 14 daysWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Agencies | Smb, Marketing Teams, Startups |
| Platforms | Web, Api | Web, Mac, Windows, Ios, Android, ApiWinner |
| Integrations | — | 6+ integrationsWinner |
| Rating | 4.1/5 | 4.5/5Winner |
Campaign Monitor key facts
- Vendor
- Marigold
- Pricing
- Subscription — From $11/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Agencies
- Editor rating
- 4.1 / 5
- Founded
- 2004
- Headquarters
- Sydney, Australia
HubSpot key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
Frequently asked questions
Is Campaign Monitor better than HubSpot?
Neither is universally better — HubSpot edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Campaign Monitor or HubSpot cheaper?
HubSpot is the more affordable of the two to get started, at free – $20/seat/mo. Campaign Monitor starts at from $11/mo; HubSpot starts at free – $20/seat/mo.
Can Campaign Monitor replace HubSpot?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.