softwares.com
HubSpot logo

HubSpot

by HubSpot, Inc.

All-in-one CRM, marketing, and sales platform.

4.5(11,800)CRM
Visit HubSpot
See alternatives

Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

HubSpot screenshot

Key facts

Vendor
HubSpot, Inc.
Pricing
Freemium — Free – $20/seat/mo
Free tier
Yes
Platforms
Web, Mac, Windows, Ios, Android, Api
Best for
Smb, Marketing Teams, Startups
Editor rating
4.5 / 5
Founded
2006
Headquarters
Cambridge, MA, USA

What is HubSpot?

HubSpot pairs a genuinely useful free CRM with paid Hubs for marketing, sales, service, content, and operations. It is the default choice for SMBs that want one connected system rather than stitched-together point tools. The free tier is generous; costs climb quickly once you add Marketing or Sales Hub Professional and contact tiers.

HubSpot pricing

Free
Free
  • Free CRM
  • Up to 1M contacts
  • Basic email
Get Free
Starter
$20/seat/mo
  • Marketing + Sales starter
  • Remove HubSpot branding
Get Starter
Professional
$900/mo
  • Automation
  • Reporting
  • Campaigns
Get Professional

Pros

  • Generous free CRM
  • One connected platform
  • Huge ecosystem and education

Cons

  • Professional tiers get expensive fast
  • Contact-tier pricing adds up
  • Advanced features gated behind bundles

Features

Contact managementYes
Deal pipelineYes
Email automationPaid
Landing pagesPaid

At a glance

4.4/5
G2 rating
Source: G2 · 2026-01-01
238,000+
Customers
Source: HubSpot · 2026-01-01

HubSpot integrations

GmailOutlookSlackZapierShopifySalesforce

HubSpot vs alternatives

See all HubSpot alternatives →

Ready to try HubSpot?

Start free and see if it fits your workflow.

Work at HubSpot, Inc.? Claim this listing to keep it accurate.

Related software

More
ActiveCampaign logo

ActiveCampaign

ActiveCampaign

Email marketing + automation + CRM.

4.5(13,000)From $15/mo
monday.com logo

monday.com

monday.com Ltd.

A flexible Work OS for any workflow.

4.4(13,200)Free – $9/seat/mo
Salesforce logo

Salesforce

Salesforce, Inc.

The enterprise CRM standard.

4.3(20,400)From $25/user/mo

Related guides

Related terms

User reviews

No user reviews yet. Be the first to review HubSpot.

Frequently asked questions

What is HubSpot?

HubSpot is a customer platform combining a free CRM with marketing, sales, service, and CMS hubs.

How much does HubSpot cost?

HubSpot is freemium-priced. It has a free tier. Paid plans start at $20/seat/mo.

Does HubSpot have a free trial?

Yes — HubSpot offers a 14-day free trial.

What platforms does HubSpot support?

HubSpot is available on Web, Mac, Windows, Ios, Android, Api.