Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
What is HubSpot?
HubSpot pairs a genuinely useful free CRM with paid Hubs for marketing, sales, service, content, and operations. It is the default choice for SMBs that want one connected system rather than stitched-together point tools. The free tier is generous; costs climb quickly once you add Marketing or Sales Hub Professional and contact tiers.
HubSpot pricing
Pros
- Generous free CRM
- One connected platform
- Huge ecosystem and education
Cons
- Professional tiers get expensive fast
- Contact-tier pricing adds up
- Advanced features gated behind bundles
Features
| Contact management | Yes |
|---|---|
| Deal pipeline | Yes |
| Email automation | Paid |
| Landing pages | Paid |
At a glance
HubSpot integrations
HubSpot vs alternatives
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Frequently asked questions
What is HubSpot?
HubSpot is a customer platform combining a free CRM with marketing, sales, service, and CMS hubs.
How much does HubSpot cost?
HubSpot is freemium-priced. It has a free tier. Paid plans start at $20/seat/mo.
Does HubSpot have a free trial?
Yes — HubSpot offers a 14-day free trial.
What platforms does HubSpot support?
HubSpot is available on Web, Mac, Windows, Ios, Android, Api.