CleverTap vs Loops
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both CleverTap and Loops are credible marketing automation tools, and the right pick comes down to your priorities.
CleverTap — Customer engagement and retention.
Choose Loops if you'd rather have a higher overall rating (4.7/5). Email for modern SaaS.
CleverTap vs Loops: side by side
| Dimension | CleverTap | Loops |
|---|---|---|
| Starting price | Free | Free – $49/mo |
| Free plan | Yes | Yes |
| Pricing model | Subscription | Freemium |
| Best for | Consumer Apps | Startups, Saas |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.7/5Winner |
CleverTap key facts
- Vendor
- CleverTap
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Consumer Apps
- Editor rating
- 4.5 / 5
- Founded
- 2013
- Headquarters
- Mountain View, CA, USA
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
Frequently asked questions
Is CleverTap better than Loops?
Neither is universally better — Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is CleverTap or Loops cheaper?
CleverTap is the more affordable of the two to get started, at free. CleverTap starts at free; Loops starts at free – $49/mo.
Can CleverTap replace Loops?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.