Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- CleverTap
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Consumer Apps
- Editor rating
- 4.5 / 5
- Founded
- 2013
- Headquarters
- Mountain View, CA, USA
What is CleverTap?
CleverTap is a marketing automation tool from CleverTap. CleverTap is a customer-engagement platform for mobile and web with analytics and messaging.
CleverTap uses subscription pricing and offers a free tier you can start on without a credit card. Free.
It's best suited to consumer-apps and runs on Web, Api.
Standout strengths include engagement + analytics, mobile-first, real-time. Worth weighing: enterprise pricing.
CleverTap pricing
Pros
- Engagement + analytics
- Mobile-first
- Real-time
Cons
- Enterprise pricing
CleverTap vs alternatives
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Frequently asked questions
What is CleverTap?
CleverTap is a customer-engagement platform for mobile and web with analytics and messaging.
How much does CleverTap cost?
CleverTap is subscription-priced. It has a free tier.
Does CleverTap have a free trial?
CleverTap offers a free tier rather than a time-limited trial.
What platforms does CleverTap support?
CleverTap is available on Web, Api.