Cognism vs Koala
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Cognism and Koala are credible sales intelligence tools, and the right pick comes down to your priorities.
Cognism — Compliant B2B data with phone-verified numbers.
Choose Koala if you'd rather have a lower starting price (free – $750/mo) and a free plan to start on. Buyer intent and visitor signals.
Cognism vs Koala: side by side
| Dimension | Cognism | Koala |
|---|---|---|
| Starting price | Custom | Free – $750/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Mid Market, Enterprise, Sales Teams | Sales Teams, B2b Marketers |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.7/5 |
Cognism key facts
- Vendor
- Cognism
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Mid Market, Enterprise, Sales Teams
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- London, UK
Koala key facts
- Vendor
- Koala
- Pricing
- Freemium — Free – $750/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Sales Teams, B2b Marketers
- Editor rating
- 4.7 / 5
- Founded
- 2021
- Headquarters
- San Francisco, California
Frequently asked questions
Is Cognism better than Koala?
Neither is universally better — Koala edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Cognism or Koala cheaper?
Koala is the more affordable of the two to get started, at free – $750/mo. Cognism starts at custom; Koala starts at free – $750/mo.
Can Cognism replace Koala?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.