Delighted vs Loox
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Delighted and Loox are credible customer feedback tools, and the right pick comes down to your priorities.
Choose Delighted if you want a lower starting price (free – $224/mo) and a free plan to start on. NPS and customer experience surveys.
Choose Loox if you'd rather have a longer free trial (14 days) and a higher overall rating (4.8/5). Photo & video reviews for Shopify.
Delighted vs Loox: side by side
| Dimension | Delighted | Loox |
|---|---|---|
| Starting price | Free – $224/moWinner | From $9.99/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Cx Teams | Shopify Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.8/5Winner |
Delighted key facts
- Vendor
- Qualtrics
- Pricing
- Freemium — Free – $224/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Cx Teams
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Loox key facts
- Vendor
- Loox
- Pricing
- Subscription — From $9.99/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Shopify Brands
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Tel Aviv, Israel
Frequently asked questions
Is Delighted better than Loox?
Neither is universally better — Loox edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Delighted or Loox cheaper?
Delighted is the more affordable of the two to get started, at free – $224/mo. Delighted starts at free – $224/mo; Loox starts at from $9.99/mo.
Can Delighted replace Loox?
Yes for most teams — both are customer feedback tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.