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FrontRunner Professional vs HubSpot

Updated June 2026 · A structured head-to-head comparison.

Websites and management software for funeral homes.

All-in-one CRM, marketing, and sales platform.

The verdict

Both FrontRunner Professional and HubSpot are credible crm tools, and the right pick comes down to your priorities.

FrontRunner Professional — Websites and management software for funeral homes.

Choose HubSpot if you'd rather have a lower starting price (free – $20/seat/mo), a free plan to start on, a longer free trial (14 days), broader platform coverage and more native integrations. All-in-one CRM, marketing, and sales platform.

FrontRunner Professional vs HubSpot: side by side

DimensionFrontRunner ProfessionalHubSpot
Starting priceCustomFree – $20/seat/moWinner
Free planNoYesWinner
Free trial14 daysWinner
Pricing modelSubscriptionFreemium
Best forSmbSmb, Marketing Teams, Startups
PlatformsWebWeb, Mac, Windows, Ios, Android, ApiWinner
Integrations6+ integrationsWinner
Rating4.6/54.5/5

FrontRunner Professional key facts

Vendor
FrontRunner Professional
Pricing
Subscription — Custom
Free tier
No
Platforms
Web
Best for
Smb
Editor rating
4.6 / 5
Founded
2002
Headquarters
Kingston, Canada

HubSpot key facts

Vendor
HubSpot, Inc.
Pricing
Freemium — Free – $20/seat/mo
Free tier
Yes
Platforms
Web, Mac, Windows, Ios, Android, Api
Best for
Smb, Marketing Teams, Startups
Editor rating
4.5 / 5
Founded
2006
Headquarters
Cambridge, MA, USA

Frequently asked questions

Is FrontRunner Professional better than HubSpot?

Neither is universally better — FrontRunner Professional edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is FrontRunner Professional or HubSpot cheaper?

HubSpot is the more affordable of the two to get started, at free – $20/seat/mo. FrontRunner Professional starts at custom; HubSpot starts at free – $20/seat/mo.

Can FrontRunner Professional replace HubSpot?

Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.