Gupshup vs Postscript
Updated June 2026 · A structured head-to-head comparison.
SMS marketing for Shopify brands.
The verdict
Both Gupshup and Postscript are credible sms marketing tools, and the right pick comes down to your priorities.
Choose Gupshup if you want a lower starting price (free) and a free plan to start on. Conversational messaging platform.
Choose Postscript if you'd rather have a higher overall rating (4.6/5). SMS marketing for Shopify brands.
Gupshup vs Postscript: side by side
| Dimension | Gupshup | Postscript |
|---|---|---|
| Starting price | FreeWinner | From $100/mo |
| Free plan | YesWinner | No |
| Pricing model | Usage-based | Subscription |
| Best for | Enterprise, Marketers | Ecommerce, Shopify Stores |
| Platforms | Web, Api | Web, Api |
| Rating | 4.2/5 | 4.6/5Winner |
Gupshup key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
Postscript key facts
- Vendor
- Postscript
- Pricing
- Subscription — From $100/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Ecommerce, Shopify Stores
- Editor rating
- 4.6 / 5
- Founded
- 2018
- Headquarters
- Remote
Frequently asked questions
Is Gupshup better than Postscript?
Neither is universally better — Postscript edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Gupshup or Postscript cheaper?
Gupshup is the more affordable of the two to get started, at free. Gupshup starts at free; Postscript starts at from $100/mo.
Can Gupshup replace Postscript?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.