Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
What is Gupshup?
Gupshup is a sms marketing tool from Gupshup. Gupshup is a conversational messaging platform for marketing, commerce, and support over WhatsApp and SMS.
Gupshup uses usage-based pricing and offers a free tier you can start on without a credit card. Free.
It's best suited to enterprise, marketers and runs on Web, Api.
Standout strengths include whatsapp business at scale, chatbots, global messaging. Worth weighing: developer/enterprise focus.
Gupshup pricing
Pros
- WhatsApp Business at scale
- Chatbots
- Global messaging
Cons
- Developer/enterprise focus
Gupshup vs alternatives
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Frequently asked questions
What is Gupshup?
Gupshup is a conversational messaging platform for marketing, commerce, and support over WhatsApp and SMS.
How much does Gupshup cost?
Gupshup is usage-based-priced. It has a free tier.
Does Gupshup have a free trial?
Gupshup offers a free tier rather than a time-limited trial.
What platforms does Gupshup support?
Gupshup is available on Web, Api.