Keap vs Salesforce
Updated June 2026 · A structured head-to-head comparison.
The enterprise CRM standard.
The verdict
Both Keap and Salesforce are credible crm tools, and the right pick comes down to your priorities.
Keap — CRM and automation for small businesses.
Choose Salesforce if you'd rather have a lower starting price (from $25/user/mo), a longer free trial (30 days), more native integrations and a higher overall rating (4.3/5). The enterprise CRM standard.
Keap vs Salesforce: side by side
| Dimension | Keap | Salesforce |
|---|---|---|
| Starting price | From $249/mo | From $25/user/moWinner |
| Free plan | No | No |
| Free trial | 14 days | 30 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Solopreneurs | Enterprise, Mid Market, Sales Teams |
| Platforms | Web, Ios, Android | Web, Ios, Android, Api |
| Integrations | — | 5+ integrationsWinner |
| Rating | 4.1/5 | 4.3/5Winner |
Keap key facts
- Vendor
- Keap
- Pricing
- Subscription — From $249/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Smb, Solopreneurs
- Editor rating
- 4.1 / 5
- Founded
- 2001
- Headquarters
- Chandler, AZ, USA
Salesforce key facts
- Vendor
- Salesforce, Inc.
- Pricing
- Subscription — From $25/user/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Enterprise, Mid Market, Sales Teams
- Editor rating
- 4.3 / 5
- Founded
- 1999
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Keap better than Salesforce?
Neither is universally better — Salesforce edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Keap or Salesforce cheaper?
Salesforce is the more affordable of the two to get started, at from $25/user/mo. Keap starts at from $249/mo; Salesforce starts at from $25/user/mo.
Can Keap replace Salesforce?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.