Lavender vs Muck Rack
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Lavender and Muck Rack are credible marketing sales tools, and the right pick comes down to your priorities.
Choose Lavender if you want a lower starting price (free – $29/mo) and a free plan to start on. AI email coach for sales.
Muck Rack — Journalist database and PR management.
Lavender vs Muck Rack: side by side
| Dimension | Lavender | Muck Rack |
|---|---|---|
| Starting price | Free – $29/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Sales Teams | Pr Teams, Enterprise, Agencies |
| Platforms | Web | Web, Api |
| Rating | 4.6/5 | 4.6/5 |
Lavender key facts
- Vendor
- Lavender
- Pricing
- Freemium — Free – $29/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Sales Teams
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- New York, NY, USA
Muck Rack key facts
- Vendor
- Muck Rack
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Pr Teams, Enterprise, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2009
- Headquarters
- New York, NY, USA
Frequently asked questions
Is Lavender better than Muck Rack?
Neither is universally better — Lavender edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Lavender or Muck Rack cheaper?
Lavender is the more affordable of the two to get started, at free – $29/mo. Lavender starts at free – $29/mo; Muck Rack starts at custom.
Can Lavender replace Muck Rack?
Yes for most teams — both are marketing sales tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.