Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Lavender
- Pricing
- Freemium — Free – $29/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Sales Teams
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- New York, NY, USA
What is Lavender?
Lavender is a marketing sales tool from Lavender. Lavender scores and improves your sales emails in real time to boost reply rates.
Lavender uses freemium pricing and offers a free tier you can start on without a credit card. Free – $29/mo.
It's best suited to sales-teams and runs on Web.
Standout strengths include real-time email coaching, personalization data, reply-rate gains. Worth weighing: per-seat pricing.
Lavender pricing
Pros
- Real-time email coaching
- Personalization data
- Reply-rate gains
Cons
- Per-seat pricing
Lavender vs alternatives
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Frequently asked questions
What is Lavender?
Lavender scores and improves your sales emails in real time to boost reply rates.
How much does Lavender cost?
Lavender is freemium-priced. It has a free tier. Paid plans start at $29/mo.
Does Lavender have a free trial?
Lavender offers a free tier rather than a time-limited trial.
What platforms does Lavender support?
Lavender is available on Web.