Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Contentsquare
- Pricing
- Freemium — Free – $32/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Marketers, Ux Teams
- Editor rating
- 4.3 / 5
- Founded
- 2014
- Headquarters
- St. Julian's, Malta
What is Hotjar?
Hotjar is a product analytics tool from Contentsquare. Hotjar shows how users behave with heatmaps, recordings, and surveys.
Hotjar uses freemium pricing and offers a free tier you can start on without a credit card. Free – $32/mo.
It's best suited to marketers, ux-teams and runs on Web.
Standout strengths include visual heatmaps, session replay, easy setup. Worth weighing: sampling on lower tiers, not full analytics.
Hotjar pricing
Pros
- Visual heatmaps
- Session replay
- Easy setup
Cons
- Sampling on lower tiers
- Not full analytics
Hotjar vs alternatives
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Frequently asked questions
What is Hotjar?
Hotjar shows how users behave with heatmaps, recordings, and surveys.
How much does Hotjar cost?
Hotjar is freemium-priced. It has a free tier. Paid plans start at $32/mo.
Does Hotjar have a free trial?
Hotjar offers a free tier rather than a time-limited trial.
What platforms does Hotjar support?
Hotjar is available on Web.